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"My Dream Girl"



Zoe Mozert

Zoe Mozert - (1907-1993)

  This Zoe Mozert pastel image was used both as a calendar for the Brown and Bigelow Calendar Company titled, "My Dream Girl" and as an advertisement for Irresistible Perfume. Zoe Mozert was extremely talented, and captured every detail of the beautiful young women that modeled for her. She was an exemplary example of the Rolf Armstrong pastel style, as this pastel so well demonstrates.

  Zoe Mozert, born in Colorado Springs in 1907, was the most successful and well known female calendar artist of her time. She was born Alice Adelaide Moser, but when she was old enough, she changed her name to Zoe Mozert because she felt that she could never become famous with such a name. In 1941, Brown and Bigelow Calendar Company signed her to an exclusive calendar contract. During the war, her pin-up series for Brown and Bigelow called Victory Girls was published both in calendar and mutoscope card form. By 1950, she was considered among the "big four" at Brown and Bigelow, taking a place alongside Gil Elvgren, Rolf Armsgtrong, and Earl Moran. Often her own model, Mozert is noted for depicting realistic looking young women with individual features and personalities, while rejecting the sexy girl cliches that were popular at the time. Her cover portraits of Hollywood starlets for such publications as "Romantic Movie Stories" and "Screen Book" were particularly popular, but she also contributed covers to such periodicals as "American Weekly" and "True Confessions".

   While the bulk of her work, including such deliriously romantic nudes as "Moonglow" and "Sweet Dreams" was calendar-oriented (primarily for Brown & Bigelow), Mozert also made a mark as a movie poster artist, notably for Carole Lombard's "True Confession", and the notorious Jane Russell / Howard Hughes sex and sagebrush saga, "The Outlaw". She died in Arizona on February 1, 1993.

(Place mouse on image to view close-up.)



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